Careers

Position Title: Director of Brand Strategy
FLSA Classification: Exempt, Full-Time
Pay Rate:$85,000 - $90,000 annually

Adventure Science Center’s mission is to open every mind to the wonders of science and technology, fostering a better understanding of ourselves and the world around us.

POSITION OVERVIEW

The Director of Brand Strategy leads the Marketing & Communications team in executing daily operations while also providing both strategic and tactical direction for Adventure Science Center’s branding, marketing, and communications initiatives. This role is critical in shaping and advancing ASC’s mission and strategic direction, key in shaping how we tell our story, connect with the community, and promote the programs and initiatives that move our mission forward. 

The ideal candidate is a dynamic and creative communicator with a strong background in brand strategy, a collaborative leadership style, and a proven ability to drive engagement and revenue. In addition, the Director of Brand Strategy serves as the primary media contact and may act as the official spokesperson in coordination with or in the absence of the President & CEO. 

KEY RESPONSIBILITIES

Strategic Marketing & Mission Advancement 
Develop and lead innovative strategies in the approach to:

• Increase annual attendance and related revenue streams
  • Broaden reach, attracting new and broader audiences
  • Support fundraising, membership, and strategic initiatives
  • Amplify our vision to be a must-see destination, a top science museum, a collaborative hub for STEM learning, and a place that inspires young people to see themselves in science 
• Serve as a strategic advisor to the President & CEO and Executive Leadership Team on branding, communications, and public relations 
• Collaborate cross-functionally with departments to enhance the guest experience and ensure consistency in messaging and brand representation 
• Evaluate marketing effectiveness through data and analytics, sharing insights to guide future efforts 
• Build strong relationships with media outlets, community partners (e.g., Nashville Convention & Visitors Corp, Chamber of Commerce), and peer nonprofits 
• Manage relationships with external agencies and vendors to expand reach and impact 

Team & Organizational Leadership

• Lead and inspire a high-performing Marketing & Communications team with a spirit of innovation and collaboration 
• Foster a culture of creativity, continuous improvement, and alignment with ASC’s mission and values 
• Champion internal communication strategies that support a cohesive organizational voice 
• Stay informed about evolving marketing and communication trends across nonprofit and commercial sectors 

Administrative & Financial Responsibilities

• Oversee Marketing & Communications staff 
• Serve as staff liaison to Adventure Science Center’s Board Marketing & Communications Committee 
• Participate in organizational planning and leadership conversations 
• In partnership with the Chief Development Officer, create and manage the department budget 
• Provide quarterly updates to the Board of Trustees on marketing performance and progress 
• Other duties as assigned 

KEY QUALIFICATIONS & ATTRIBUTES 

• 5+ years of demonstrated success in marketing, communications, or public relations, including team leadership 
• Bachelor’s degree in marketing, communications, public relations, or a related field required; master’s degree preferred 
• Proven ability to build and manage relationships across sectors (media, community, business, nonprofit) 
• Strategic mindset with the ability to think big picture while executing day-to-day tasks 
• Exceptional communication and writing skills—both creative and editorial 
• Experience with brand management and campaign strategy 
• Familiarity with digital, social, and traditional marketing platforms and analytics 
• Expertise in public relations, media outreach, and promotion 
• Skilled in media buying, budgeting, and project management 
• Collaborative and adaptable with excellent interpersonal skills 
• Demonstrated commitment to diversity, equity, and inclusion in communications
• A passion for science education, museums, and nonprofit work 

SPECIAL CONDITIONS  

• Must be at least 18 years old  
• Availability to work a flexible schedule, including some weekends and holidays, for special events 
• The work environment involves everyday risks or discomforts requiring normal safety precautions typical of such places as offices, meeting and training rooms, use of safe work practices with office equipment, avoidance of trips and falls, and observance of fire regulations.  
• Typically, walking, standing, bending, and carrying light items (up to 20 pounds unassisted), and 50 pounds assisted are required. At times, the employee may sit comfortably to do the work. Also, the employee must have manual dexterity, visual and auditory acuity. 
• Some repetitive motion is involved.  

 BENEFITS AND PERKS

• Free onsite parking
• Medical, Dental, Vision, and Life Insurance
• Employer-Paid Short-Term and Long-Term Disability 
• Vacation Time, Sick Time, and Personal Days, plus 11 paid holidays a year
• 401(k) with Employer Match
• Complimentary membership to Adventure Science Center
• Free or discounted admission to local venues including The Nashville Zoo, The Frist Art Museum, Nashville Shores, Cheekwood Estate and Gardens, and more!
• Employee Assistance Program (Free Counseling and Legal Services)
• Eligibility for Public Student Loan Forgiveness

HOW TO APPLY
To be considered for this position, please submit a cover letter, resume, and contact information for three professional references to hr@adventuresci.org, including "Director of Brand Strategy" in the subject line.

No phone calls, please. Due to the volume of applications received, we will only contact candidates selected for interviews.

Adventure Science Center is an Equal Opportunity Employer.

This is intended to be a description of the general nature and level of work to be performed. This job description should not be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel in this position. These responsibilities and duties are subject to change at any time.